Think about taking a look at boring, white partitions for days whereas recovering from a deadly illness, or treating sufferers surrounded by the fixed worry of a virus. Now, visualise a pop of colors in a portray, or a cheerful poster depicting healthcare staff as superheroes, or gulmohars blossoming out of a body on the identical partitions; immediately, the hospital would not appear so dreary. That is the concept driving the initiative titled A Brighter Day — a collaboration between Kala Ghoda-based artwork house, Methodology, and DIY.well being, a start-up — which goals to uplift the spirits of medical staff, sufferers and their households via artwork.
Dr Swapneil Parikh, co-founder, DIY.well being, which has been engaged on improvements within the battle in opposition to the pandemic, says the thought struck him 4 months in the past. “Having labored with healthcare staff, we have seen the type of impact the entire scenario has been having on their psychological well being. All these [medical] areas are very sterile, missing color or cheer,” explains Dr Parikh, including that he then reached out to his buddy and Methodology founder Sahil Arora, who got here up with the concept of A Brighter Day. They posted an open name to artists, asking them to ship in artworks that “can put a smile on the faces of individuals in these areas”, shares Arora. “Whereas it might look like a small contribution, it is one thing that may contribute to the general psychological wellbeing of healthcare staff and sufferers.”
Their first set up is being arrange on the inflatable area unit that the start-up is constructing at Tata Memorial Hospital in Parel. True to the theme, the 500-plus artworks, despatched by over 200 artists from throughout India, that are on the initiative’s web site, are like “sunshine amid all this darkness”, Arora feels. “Whereas a few of them rejoice frontline staff, there are some with scenes from the town that lend a way of normalcy,” he provides.
Artwork, particularly, uplifting creations, can stir one thing in individuals, feels Dr Parikh. “Vincent Willem van Gogh is a superb instance. Whereas he suffered a lot, his paintings is so vibrant. A mission like this helps create an setting that is conducive to good psychological well being,” he explains. The duo tells us that they hope to develop the mission to different healthcare areas, sooner or later, as everybody deserves to have a vivid day.